Legal

Cookie policy

Every cookie this site can set, why, and for how long.

We only set a cookie once you have told us it's okay. Strictly necessary items are the exception — they don't track you, and they run whether or not you accept anything, because the banner itself and the site's basic security depend on them.

Strictly necessary — always on
motif_consentRemembers your cookie choice, so we don't ask on every page. Stored in your browser's local storage, not a cookie in the technical sense — 12 months, then we ask again

These don't require consent under GDPR/ePrivacy — they exist to run the site and record your preference, nothing else.

Analytics — set only if you accept
_gaGoogle Analytics 4. Distinguishes one visitor from another. 2 years
_ga_<container ID>Google Analytics 4. Holds the state of your current session. 2 years

We use this to see which pages are read and which are skipped — not to identify you personally. Set by Google Tag Manager, container GTM-KWNJ929C.

Marketing — set only if you accept
_gcl_auGoogle Ads. Measures whether an ad click led to an enquiry. 90 days

If you decline, we still tell Google Ads that a visit happened, without any cookie or identifier attached — Google models the likely outcome instead of tracking you individually. This is required for us to know whether our advertising is working at all.

Changing your mind

Open Cookie settings — in this footer on every page — at any time to see what you chose and change it. Rejecting analytics and marketing cookies doesn't affect anything else on the site; the sample-kit form and every page still work exactly the same.

More detail

For who we are, what we do with any data collected, and your rights over it, see the privacy notice.