Why Türkiye

Three days by truck.
No duty at the border.

You have probably been told that a Turkish supplier is the cheap option with a risk attached. We would rather give you a document than an argument.

Türkiye and the European Union have been in a Customs Union since 1995. Industrial goods — packaging included — move between us without customs duty. The evidence is an A.TR movement certificate, issued with every shipment, and your freight forwarder can verify it before you place an order.

That is not a claim about our quality. It is a line in a treaty.

MOTIF facility exterior, panoramic view
Istanbul, European side — 40 minutes from the airport.
Transit times
Rotterdam3 days — Road
Hamburg3 days — Road
London4 days — Road
Milan3 days — Road
Paris4 days — Road
MOTIF facility exterior, dusk
Where the truck leaves from.

Full loads and groupage. Air freight for pre-launch quantities. For comparison: sea freight from the Far East runs 30–45 days port to port, before customs clearance and duty.

What proximity actually buys you
MOTIF facility loading dock
The dock an A.TR certificate is issued against.

A fault found on Monday is corrected on your dock by Thursday. Not on the next container. This is the single practical difference between a four-day truck and a six-week ship, and it is worth more than the unit price gap on any job with a launch date.

Your project engineer is one hour ahead of Berlin, two ahead of London. You send a question at nine and have an answer before lunch.

Small runs are economic. Our minimum is 1,000 units because a truck doesn't need to be full to leave.

Where we don't win

At high volume with a long runway and no launch date, a Far East factory will beat us on unit price. We will tell you that on the call rather than after you have compared the quotes yourself.

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